Why this one page might be costing you "annual $38000+"
WE'RE TALKING ABOUT THE SINGLE MOST IMPORTANT YET IGNORED ELEMENT OF A SALES FUNNEL i.e. "LANDING PAGE"
HubSpot's data indicates that approximately 55% of visitors spend less than 15 seconds on a website.
This is due to bad & unoptimised landing pages.
HERE'S HOW YOU CAN FIX YOURS >
1. MAKE THE TEXT CRISP AND READABLE: Visitors won't stick around for long texts. Keep your content precise, clear, & focused on the benefits, offers & value you're willing to provide. Use bullet points & heading to make your text more readable.
2.
ADD TESTIMONIALS: Testimonials build trust by showing that others have been benefited from your product or service. They should be placed near your CTA to encourage conversions. Remember, humans make decision based on Social proofs.
3.ADD A CLEAR & STRONG CALL TO ACTION (CTA): A strong CTA guides the visitors to the next step, whether it’s signing up, downloading or purchasing. Without a good CTA, your prospect may leave the page unengaged.
4.
ADD ENGAGING VIDEO CONTENT: Videos engage visitors and conveys the key information quickly. An engaging Video Sales Letter (VSL) can be used to explain your offers and increase time spent on the page.
5. PROVIDE ACTUAL VALUE & REAL SOLUTIONS: Offer something genuinely valuable, like a solution to a problem or special deal. Clearly communicate the benefits to encourage visitors to take action.
6. GIVEAWAY FREEBIES: People respond to incentives. Freebies like ebooks, trials or discounts attract visitors to engage. They lower the barrier to entry, making it easier to capture leads and encourage future sales.
