9 Must Do’s For A 7x ROI On Your Next Ad Campaign.
Well, creating an ad campaign might seem to be easy- setting a budget and hitting the “PUBLISH” button. IT’S NOT! Not until you keep these points in mind. To max your ROI and create a strong impact It’s important to consider these key elements while setting up any ad campaign :
1. Clearly define your goal
Before you start creating your ad, it’s important that you understand what you’re looking to achieve. Could be- Generating leads, increasing website traffic, boosting your brand’s awareness, or making actual sales. Having a clear goal ensures that every element of your campaign aligns with your desired outcome.
2. Know your audience
A well-targeted ad is far more effective than a broad, generalised one. Define your audience based on the- age, gender, location, interests, values, behavior patterns, most important their struggles and the solution you would be providing. By knowing your audience well, you can personalize the message to relate with them, leading to more engagement & conversions.
3. Align your purpose with the platform
There are multiple platforms available today, each offers different advantages. Choosing the platform that aligns with your audience & goals is important. For example- Google for search engine visibility, Facebook & Instagram for specific audience settings or LinkedIn for B2B marketing, etc. It ensures your ad has reached the right people.
4. Create catchy Ad copies & visuals
The first and foremost thing people are going to notice is your ad copy & visuals. They need to be capturing, relevant & aligned to your brand identity. Include things like- A strong headline, image or videos that support your messages, a clear CTA (“sign up now” or “shop today”)
5. Mobile Optimised
Majority of people access content via mobiles, ensure your ad campaign is mobile-friendly, or you can lose your potential customers very easily. Consist- Short & easy-to-read copy, mobile-responsive landing pages, quick loading time.
6. Set a Realistic Budget
This thing is super important or else the budget’s going to spiral out before you even know. It’s crucial to determine your budget according to your marketing goals and the platform you’re planning to use. Most of the platforms provide you with daily budget set or campaign-wide spending limits, still don’t overspend.
7. A/B Test your Ads
Don’t forget to A/B test your ads. It involves creating multiple versions of your Ads with slight differences & seeing which one’s going to perform better. It helps you optimize your campaign based on actual data, improving overall effectiveness.
8. Track and measure your performance.
Considering work done once you have set up the campaign? That’s just half the battle. The other half is monitoring and making necessary adjustments. Track the CTR, Conversion Rate, CPC or CPM.
9. Create a strong landing page
What’s gonna show once somebody clicks on the ad? The landing page. It’s the important step which helps you convert people to customers. It should contain an aligned message to your ad, provides relevant information and details, includes easy to understand CTA & importantly should be quick to load. This makes all the difference.
