CONTENT MARKETING: QUALITY VS QUANTITY- WHICH MATTERS MORE IN 2024?
As we are moving through 2024, content marketing is becoming more important and complex than ever. The debate, however, keeps going- is it quality or is it quantity? Getting frustrated with what content should you plan? Well, finding the right balance is your key to success here.
Why quantity still matters?
Let’s face it- digital world moves fast. Social media trends rise and fall overnight, and keeping up with the latest algorithms can feel like a race. This is where quantity jumps in.
> Social platforms like Instagram, TikTok, and LinkedIn reward consistency. The more you are posting, the more chance of you being seen. Posting regularly helps stay on top of mind, as your audience will be bombarded with content.
> Search engines like google loves fresh content. They favor websites that post new content often. More content equals to more opportunities to rank for different keywords, bringing more traffic your way.
> When you post higher volume of content, you can test out different formats, topics and styles. You tend to get quicker feedback on what the audience is liking, allowing you to adapt fast.
But there’s a catch. Focusing entirely on pushing out content can lead to a burnout, both for you and your audience. And let’s be honest- nobody wants to be known for publishing a lot of mediocre content.
What’s for quality in 2024?
The argument for quality has only gotten stronger. People are overwhelmed with content these days, and most are looking for value over volume.
> High- quality content that actually helps your audience solve a problem, inspires them, or teaches them something valuable leads to more and more engagement. People will be more likely to share, comment, and engage with the useful content.
> When your content is thoughtful, well-researched, and genuinely helpful, it will establish you as an authority in the niche. People will trust you and your product/service more, at the end it’s about building a relationship with the audience, right.
> It’s 2024, the social media platforms are getting smarter. If they see value in your single good post that’s keeping people hooked, then it can outperform ten low-effort ones in terms of reach and engagement.
So, which one wins?
Although it’s tempting to pick a side- either post in bulk or post when you have something amazing. But again, as mentioned above, here the key to your success is - BALANCE.
> Understand your audience, study their behaviour, and preferences. While some expect daily updates, others prefer more researched content, even if less frequent.
> You don’t always have to choose. One high-quality blog post can be turned into multiple pieces of content. Be smart, break it down into a series of social media posts, be it video reels or informative posts. This way, you are getting the best of both worlds- quality content spread across multiple platforms.
> Pay attention to what your data has been telling you. If your audience is responding more to detailed, longer-form content, prioritise that. If short, snappy posts are getting you the traffic, do that. Let the analytics guide you.
So, the truth is, quality is what sets your brand apart. The world is oversaturated with content, but people crave authenticity. However, don’t forget about quantity entirely. Strike a balance. Post regularly but not at the cost of your quality!
Ready to find the perfect balance between quality and quantity in your content strategy? Contact us and get a transforming content marketing strategy!
