7 shocking Reasons why: Video marketing is a necessity for your business in 2024
In the recent marketing landscape, Video funnel is not just an option - it's a necessity. Among various marketing strategies, Video funnels are proven to be the most powerful tool for driving conversions and engaging audiences while almost gaining that trust by creating a personal relationship with the viewer. But what makes them so effective, and why are they becoming a go-to choice for pro marketers in 2024?
Let’s dive straight into the statistics and facts:
What are Video MarketingFunnels?
Video marketing funnels are simply pitching your products and services by highlighting the problems and pain points it is going to relieve to a big amount of audience on the internet. It uses engaging visuals, compelling storytelling, and persuasive messaging to capture and maintain the viewer’s attention and keep them hooked to your product story further leading them toward taking a specific action, such as making a purchase or signing up for a service.
Why is Video Marketing taking over? These are the reasons-
- Concentration crisis: In 2024, due to constant scrolling and desensitised dopamine levels because of the availability of satisfying content being just a click away people have shortened attention spans and need something to be hooked at to get the complete message without leaving it incomplete.
- Engagement: According to a study by Insivia, people retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text. This makes it a powerful tool for ensuring your message is remembered.
- Conversion Rates: HubSpot reports that adding a video to a landing page can increase conversions by up to 80%. Video sales letters, with their persuasive and detailed content, are particularly effective in driving these results.
-Personalisation: According to a study by Brightcove, interactive video content, including clickable elements within Videos, can increase viewer engagement by up to 300%. This interaction can lead to higher conversion rates as viewers are more likely to take action.
- Trust and Credibility: A survey by HubSpot found that 72% of consumers prefer to learn about products or services through video rather than text. VSLs can help build trust by showcasing your brand’s personality and expertise.
- SEO Benefits: According to a study by Forrester, websites with video content are 53 times more likely to rank on the first page of Google. Including VSLs on your website can significantly boost your SEO efforts
- Email Click-Through Rates: According to a campaign Monitor, simply mentioning the word “video” in an email subject line can increase the click-through rates by 65%. Embedding a VSL within an email can further drive engagement and conversions by capturing attention and encouraging immediate action.
How can we help?
At Radiance Growth, we expertise in creating high-converting Video messages by keeping the viewers hooked, interested in educating themselves about the offers, whilst also keeping a sense of brand originality as we’ve been doing for ourselves day-in and day-out. Competitors can copy your exact same lead gen funnel, exact same offers, or even do the same exact thing for cheaper but still you’ll be ahead due to the connection your audience feels with your brand due the originality and trust
Contact us now to check if we can help your business scale through our high-converting Video Marketing funnels!
